The Architecture of SSP Precision.
Revfold operates at the intersection of programmatic scale and forensic accuracy. A unified ecosystem designed to eliminate revenue leakage in the SSP value chain.
What Revfold Does
Every capability below is live in production. Capabilities that differ by SSP are labeled explicitly.
Revenue Engine
Live connectors to Broadsign, Hivestack, Vistar, and Place Exchange. Daily ingestion via API and S3. Currency normalization, gross/net tracking, structured validation pipeline.
Technical Details
Airside
Unified approval workflow — but not uniform. Each SSP has different capabilities, and Revfold exposes them truthfully instead of hiding the differences.
SSP Capabilities (Actual)
How the System Works
Every step is live and verifiable in the current system.
SSPs Report Revenue
Each SSP reports delivery and revenue through their API or batch files. Revfold ingests daily, normalizing across formats and currencies.
System Truth Classifies
Every record is classified: PROVEN (billing-backed), STATISTICAL (model-classified), or QUARANTINED (unreliable). No number is presented without its confidence level.
Billing Is Verified
Invoices and statements are compared against API data. The system detects scope mismatches, fee divergences, and missing billing — classifying each, not just flagging it.
Leakage Is Surfaced
Where revenue is missing, the system breaks it down by advertiser with specific causes. Not just "numbers don't match" — "here's who, where, and why."
Creatives Are Reviewed
Pending creatives arrive from all SSPs. Operators review with thumbnails and video preview, then approve or reject. PEX creatives can be scoped to specific networks.
Operators Take Action
With trust classification, billing verification, and leakage data in hand, operators make informed decisions — not guesses.
Precision-Grade Capabilities
The tools required for institutional reconciliation, designed for financial professionals.
| Feature | Data Architecture | Technical Impact | Status |
|---|---|---|---|
Revenue Engine Multi-SSP ingestion | PostgreSQL + RLS | Daily sync across 4 SSPs, currency normalization | Operational |
System Truth Verification layer | Evidence-based classification | Every record: PROVEN / STATISTICAL / QUARANTINED | Operational |
Billing Verification Scope matching | Fee model decomposition | Detect scope mismatches and fee divergence | Operational |
Revenue Leakage Attribution engine | Advertiser-level matching | Identify missing revenue with specific causality | Operational |
Creative Approvals SSP-native push | 4 SSP APIs + S3 | Unified queue, SSP-scoped approval, video preview | Operational |
Expanded Data Sources
Deeper payment integrations, additional SSP/CMS connectors, improved billing coverage.
Operational Intelligence
Enhanced discrepancy classification, trend detection, operator-facing recommendations.
Cross-Source Validation
Integration of measurement data beyond SSP reporting for delivery verification.
Yield & Dispute Tools
Yield optimization, dispute workflow support, cross-network benchmarking.
Revfold does not simplify reality — it makes it visible, explainable, and actionable.