The Revenue Intelligence
Platform for DOOH
Revfold is the only platform that tells DOOH publishers: what was sold, what was delivered, what was measured, what was paid, and where the money went. From contract to cash.
The Revfold Ecosystem
Every connector, integration, and intelligence layer flows through Revfold. Hover any system to see what it touches.
What Revfold Does
Every capability maps to a real pain point DOOH publishers face daily. This isn't a roadmap — it's running in production on live SSP data.
Revenue Intelligence
Five SSP connectors pulling real revenue, normalizing gross/net across currencies, matching against payment records. The dashboard shows exactly what each SSP portal shows — publishers verify in seconds, not hours.
- 5 Live Connectors: Broadsign, Hivestack, Vistar, Place Exchange, and DoohClick. Secure integrations with each SSP's native API. Normalized into one schema.
- Gross/Net Toggle: Default view matches SSP portals exactly. Toggle to net to see after-fee revenue with per-SSP fee breakdown.
- Reconciliation Engine: SSP-reported vs payment-received with currency-matched variance. Sub-1% variance detection across all connected SSPs.
- Payment Attribution: QuickBooks payments auto-mapped to SSPs. Audit trail for every attribution decision.
Technical Details
Airside
Bidirectional creative approval across four competing SSPs from a single interface. Each SSP uses completely different auth, different endpoints, different status codes. Airside normalizes all of it — approve once, push everywhere.
- Thousands of Creatives: Thumbnails, resolution, advertiser. Sortable and filterable. Automatic sync cycle.
- Status Normalization: Maps each SSP's native status codes to a single canonical format. One status across all connected SSPs.
- Bidirectional Sync: Approve or reject in Revfold, decision pushes to each SSP via their native API. Verified across multiple SSPs.
- Audit Trail: Who approved/rejected, when, SSP sync status. SSP-native timestamps, not ingest time.
SSP Integrations
Mobilytics Integration
The third reconciliation source that no competitor can replicate. Mobilytics hardware sensors independently measure what actually played on the screen — not what the SSP claims, not what the payment says, but what physically happened.
- Three-Source Reconciliation: Source A (SSP-reported) vs Source B (payment) vs Source C (measured). The complete picture.
- Revenue Recovery: Detect SSP undercounting patterns and recover thousands in annual revenue leakage per venue.
- The Moat: Sensor network + reconciliation engine + operator network. Three flywheel pieces, unreplicable individually.
Integration Status
THRAXX
The intelligence layer that makes Revfold smarter than a dashboard. Analyzes cross-source data to detect patterns humans miss: SSP undercounting, demand shifts, yield opportunities, and automated dispute generation.
- Cross-Source Analysis: Queries Revfold DB + Mobilytics API simultaneously. Generates insights no single system produces.
- Automated Disputes: Generates evidence-backed dispute drafts when SSP-reported and independently measured impressions diverge.
- Demand Forecasting: Historical revenue + traffic patterns predict seasonal CPM shifts and recommend floor price adjustments.
Architecture
How a Dollar Flows Through Revfold
From advertiser bid to publisher bank account. Every step tracked, verified, and reconciled.
Contract Signed
An advertiser books a campaign through an agency. The deal is logged in HubSpot with campaign value, dates, and target screens. Revfold now knows what was sold.
Creative Arrives for Approval
The advertiser's creative enters the SSP approval queues. Revfold's 15-minute cron pulls it from all connected SSPs, normalizes the status, and displays it with thumbnail, resolution, and advertiser info.
Publisher Approves in Revfold
One click: "Approve All." Revfold pushes the decision to each connected SSP via their native API. Four different APIs, four different auth methods, one action.
Ad Plays, Revenue Accrues
The creative runs on screens across your network. Each SSP reports impressions and revenue. Mobilytics sensors independently measure actual viewer impressions. Three data sources, three different numbers.
SSP Reports Revenue
Revfold's daily sync pulls gross revenue from each SSP. The dashboard shows exactly what each SSP portal shows — publishers verify totals across all sources in seconds.
Payment Arrives, Reconciliation Runs
SSP pays on terms. QuickBooks records the payment. Revfold attributes it to the correct SSP, period, and currency. Reconciliation flags any variance.
Intelligence Layer Flags Leakage
THRAXX compares all three sources. When SSP-reported and independently measured impressions diverge, it calculates the revenue impact and generates a dispute draft automatically.
From POC to Platform
Each phase delivers standalone value. Built on live production data with real SSP integrations.
Now: Live Platform
Five SSP connectors live. Bidirectional creative approval. Dashboard matching SSP portals. Row-level security. Payment attribution. Thousands of creatives managed. Real reconciliation with variance detection.
30 Days: Demo-Ready
Guided onboarding wizard. Revenue leakage detection. SSP Scorecard. Monthly close PDF. Cron fan-out for scale. HubSpot contract-to-delivery loop. Mobilytics Source C integration.
90 Days: First Customers
First pilot customers onboarded. Publisher outreach across multi-SSP operators. Configurable fees. Yield Optimizer. Dispute workflow. Provisional patent filed.
6 Months: Platform
Mobilytics + Revfold Enterprise bundle. Distribution partnerships. SSP technology partnerships with delegated access. Programmatic screen onboarding — add screen once, auto-create ad units across all SSPs.
12 Months: Data Company
Cross-publisher CPM benchmarks. SSP referral network. Payment acceleration. M&A due diligence reports. "Revfold Verified" compliance certification. The data moat compounds with every publisher added.
“Mobilytics measures it. Revfold reconciles it.
Together, nobody else can.”
Revfold × Mobilytics — March 2026